My business plan is based on the premise that when one needs help to stick to a diet, can one help oneself to lose weight? Losing Weight through dieting often fails as the dieter inevitably fails to stick to the diet especially on their own. My plan will be fashioned like a self-help book. My business idea will prosper on the diets prospering out there and will provide a successful guide to the dieter by creating a win-win situation for everybody involved.